Latest products and innovations to be launched at Electra Mining
Many local and international companies will make use of the large marketing opportunity posed by this year’s Electra Mining Africa exhibition to launch their new products and cutting-edge technologies into the market. Companies are eager to reveal their new products and the new industrial innovations and breakthroughs they have achieved, and Electra Mining Africa is the perfect opportunity to do this.
Celebrating 50 years this year, Electra Mining Africa is Southern Africa’s biggest mining, electrical, automation, manufacturing, power and transport trade exhibition, and is a recognised platform for buyers and sellers to connect face-to-face, for industry networking, to build business partnerships and for new products, technologies, systems and services to be launched. With machinery and equipment on display, the show offers a platform for buyers to get up close to the products, see the quality, speak to technical experts and view the live demonstrations. It also offers the opportunity to compare products and brands.
During the five days of the show thousands of people will connect across industries, thousands of products will be on display and thousands of face-to-face interactions will take place. Over 650 companies will be exhibiting this year.
“There’s a lot that visitors can expect at this year’s Electra Mining Africa,” says Charlene Hefer, portfolio director at Specialised Exhibitions, organisers of the show. “As a 5-in-1 trade show Electra Mining Africa, incorporating Elenex Africa, PowerEx, Automation Expo and Transport Expo, covers everything from mining, electrical and automation to manufacturing, power and transport. So there’s a lot to see for everyone in those fields.”
International participation includes the Austrian, German and Italian Pavilions as well as exhibitors from India, Chile, France, Australia, USA, Taiwan, Turkey, Switzerland, UK, Poland and Canada.
“We are expecting many innovative new products, services and technologies to be launched at Electra Mining Africa,” says Hefer. “Loads of live demos have been planned where machinery and products will be seen in action, there’s the new Automation Hall which we expect will draw a lot of interest, and the new forklift competition we’ve added to the show in conjunction with Lifting Africa and LEEASA (Lifting Equipment Engineering Association of SA) will be enjoyed by many. It’s where exceptional forklift driver skills will be put to the test.” “We are really looking forward to this year’s show and are proud to be celebrating its 50th anniversary,” concludes Hefer.
