New platinum alloy developed for the jewellery market
A new platinum alloy has recently been launched with the potential to transform platinum jewellery design and manufacturing. Established by Platinum Guild International (PGI) USA, Inoveo Platinum has been co-developed by the mining company Anglo American and materials designer and developer Alloyed, following years of research and development.
Comprised of 95% pure platinum, Inoveo Platinum has been formulated in response to the challenges designers and jewellers can experience when working with platinum, which often requires greater expertise and craftsmanship than other precious metals.
The alloy was strategically created to reflect the workability of white gold, while enhancing all the core properties of platinum, including its naturally white colour, durability, and wear resistance.
Commenting on this new development, Jenny Luker, President, PGI USA, said: “The launch of Inoveo Platinum provides the jewellery industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production.
We believe this is a tipping point for the use of platinum in jewellery manufacturing and look forward to seeing an increase in new platinum offerings in the market in the near future.”
